Measuring Savings On Brands’ Ad Agenda: Matterkind’s Hall

In a tumultuous year, brands could be forgiven for seeking to make savings. And that is exactly what ad agencies are promising them, thanks to new technology which aims to make their marketing more efficient by joining the dots between ad spending and outcomes. But, in this video interview with Beet.TV, Nancy Hall Matterkind, EVP, […]

 

Cadreon’s Hall: “The Most Important Aspect of Addressable Is the Ability to Control Frequency’

SAN FRANCISCO– Cadreon’s customer-first approach is based on addressability and measurement across all channels thanks to their activation of data. In an interview with Beet.TV’s Jon Watts, Nancy Hall, senior vice president of programmatic, east at Cadreon, details how they are using this data and how the industry could approach it going forward. Cadreon uses […]