Post-Cookie, Open Web Has A Bright Future: Rubicon’s Barrett

In the days after the desktop web was the only channel game in town, many publishers struggled to adapt to a world without cookies. Then, new regulations and changing consumer sentiment put the brakes on advanced ad techniques which sought to solve the cookie problem. But the latest emerging tech promises to give open-web publishers […]

 
 

Demand Manager Mixes Open Source With Control for Publishers: Rubicon’s Barrett

For publishers which want to take advantage of header bidding but which find the main open-source technology too onerous to manage, Rubicon Project thinks it has an answer. Discovery Inc., Clearing House, AutoTrader, Southern Cross, Austereo and Domain are amongst the publishers participating in a closed beta of the new Demand Manager. a solution which […]