Magnite’s Barrett On ClearLine’s Progress, SSP Evolution

MIAMI — A year after Magnite launched ClearLine, a platform designed to give media buyers access to “premium video inventory” without the need for a demand-side platform, how is it shaking-out? Beet.TV caught-up with Michael Barrett, President and CEO, Magnite, at POSSIBLE 2024. “It’s not a DSP replacement, but it’s significant in converting insertion orders to […]


Magnite’s Barrett Sees A ClearLine To Programmatic Maturity, Even Minus The DSP

In a digital advertising marketplace, how can programmatic continue its advance without demand-side platforms (DSPs)? Magnite just launched a solution for buyers to do just that. In this video interview with research analyst Joanna O’Connell for Beet.TV, Michael Barrett, CEO, explains why. Bringing the Best of Programmatic to High-End Premium Video In April, Magnite launched […]


Magnite to Acquire SpotX from RTL Group for $1.17 Billion: Michael Barrett on Why This is the Time for AdTech

In a major merger in the adtech and advanced TV industry space, Magnite has acquired SpotX from RTL, the European broadcast giant, for $1.17 billion in cash and stock, the companies announced this morning. Later in the morning, Beet.TV did this video interview with Magnite CEO Michael Barrett about the deal and what it means […]


‘AVOD World Will Be Booming’: Magnite’s Michael Barrett

The growing audience for advertising-based video on demand (AVOD) services like Pluto TV, Roku Channel and Tubi is driving a shift in media spending that’s likely to be long-lasting. More of their video ad inventory will be offered among programmatic platforms that shaped the market for digital display ads in the past decade. Magnite, a […]


Telaria Merger Provides Investment To Tackle CTV Ads: Rubicon’s Barrett

Rubicon Project is merging with Telaria, in part, because it thinks offering capabilities in connected TV advertising would require heavy investment. The pair of ad-tech companies announced their intention to merge in December, in order to seize the opportunity emerging in connected TV advertising alongside inventory of other digital channels. They say the combined company […]


Post-Cookie, Open Web Has A Bright Future: Rubicon’s Barrett

In the days after the desktop web was the only channel game in town, many publishers struggled to adapt to a world without cookies. Then, new regulations and changing consumer sentiment put the brakes on advanced ad techniques which sought to solve the cookie problem. But the latest emerging tech promises to give open-web publishers […]


Demand Manager Mixes Open Source With Control for Publishers: Rubicon’s Barrett

For publishers which want to take advantage of header bidding but which find the main open-source technology too onerous to manage, Rubicon Project thinks it has an answer. Discovery Inc., Clearing House, AutoTrader, Southern Cross, Austereo and Domain are amongst the publishers participating in a closed beta of the new Demand Manager. a solution which […]