Mediabrands
Marketing to AI Agents Is the Next Frontier, IAB’s Goldstein Says
The advertising industry has spent decades perfecting how to reach consumers. Now it faces a new challenge: marketing to machines. As artificial intelligence reshapes how people discover and purchase products, marketers are starting to grapple with ensuring AI agents recommend your brand when consumers ask for help. “I’m calling it B2A marketing,” said Sheryl Goldstein, […]
Making Brands “Futureproof” by Understanding the Next Consumer, UM’s Nathan Brown on the #BeetCast
On this week’s BeetCast, we caught up with Nathan Brown Global Chief Strategy Officer at UM, for a chat about innovation and how his agency is partnering with brands to make them “Futureproof”. Futureproof is the global positing of UM. Key to success is identifying the future customer for a brand’s goods and services. In […]