On this week’s BeetCast, we caught up with Nathan Brown Global Chief Strategy Officer at  UM, for a chat  about innovation and how his agency is partnering with brands to make them “Futureproof”.

Futureproof is the global positing of UM.

Key to success  is identifying  the future customer for a brand’s goods and services.   In our chat, Nathan speaks about the power of data in targeting future consumers and he explains the value that IPG’s Acxiom unit brings to making this solution possible.

Great conversation.  Thank you, Nathan, for speaking with me.

Thanks to our podcast sponsor Mediaocean

And thank you for listening.  I hope you enjoy the episode.