Dentsu Aegis Group’s Seiler Ponders Real-Time Creative, Evolving Technologies

CANNES – There was no shortage of talk about data at the recent Cannes Lions International Festival of Creativity. But beyond the purpose of targeting people who are actually relevant to particular brands, “when you get to the right people, what happens?” asks Dentsu Aegis Network’s Matt Seiler. In this interview with Beet.TV at the […]

 
 

Advertisers / Agencies Model in Transition: Dentsu’s President Matt Seiler

If, in a few years’ time, there is a book called “Who Killed The Ad Agency?”, rival direct-buying platforms, the ad fraud scandal and decades-old pricing structures are likely to have significant chapters. In recent months, many agency holding groups have reported revenue trending down and share prices have fallen, after challenges including the rise […]

 
 

Netflix Raises Raises the Bar for Advertising Supported TV, Dentsu Aegis’ Seiler

Reflecting on  the annual Upfronts and NewFronts, Dentsu Aegis Network’s Matt Seiler loves  the plethora of television content choices. “That we’re still talking about Upfronts and NewFronts and so on cracks me up, but whatever. Be that as it may, they continue,” says the President of Brand Solutions for the global network. “I think what’s […]

 
 

Nearly Half Of Digital Display Now Sold Programmatically: Magna Global

So-called “programmatic” software platforms, which let advertising buyers and sellers agree terms for ad inventory in real-time and using customer data, will process $21 billion global ad sales in 2014, according to new forecasts from IPG’s Magna Global intelligence unit. That is 52% more money going through programmatic than a year earlier, the report says. Indeed, […]

 
 

Open Ad Exchanges Need Open Practices: IPG’s Seiler

After GroupM announced, earlier this year, it would no longer buy online ads from open exchange marketplaces, more criticism is being voiced by ad buyers about how such exchanges operate. IPG Mediabrands’ global CEO Matt Seiler tells Beet.TV in this video that more openness is needed from the “open” end of the industry. “Pretty big advocates […]

 
 

IPG Mediabrands Shifts Pay Structure to “Pay For Performance”

MOUGINS, France  – About half of IPG Mediabrands clients now pay the media agency on a pay-for-performance rather than commission basis, says Matt Seiler, Global CEO, IPG Mediabrands in an interview with Beet.TV. He contends that commission-based fees that incentivize agencies to spend as much of the client’s money as possible are out of step with the […]