Tentpole Events Drive Live Viewership of Hispanic Audiences: Univision’s Dan Riess

Spanish-language television giant Univision is undergoing a significant transformation amid a merger with Mexico’s Televisa and plans for a global expansion into streaming video. During today’s UpFront sales presentation, Univision is showcasing its live viewership and upcoming tentpole events. “We’re talking primarily about growth, and the concept of growing with Univision. It’s a unique promise […]