Marketing Mix Modeling

Marketing’s Proxy Problem: Can AI Finally Connect Media Investment to Real Business Outcomes?
Marketing’s Proxy Problem: Can AI Finally Connect Media Investment to Real Business Outcomes?
23 Sep 2026
Circana’s Cara Pratt: ROI Clarity Trumps Speed and Precision as Company Integrates Two Major Acquisitions
Circana’s Cara Pratt: ROI Clarity Trumps Speed and Precision as Company Integrates Two Major Acquisitions
9 Sep 2025