Warner Music’s WMX Prepping OTT Service, And Brands Are Invited

CANNES – A year after creating a new division wrapping together its various content plays, Warner Music Group is also working on launching its own over-the-top (OTT) TV offering. WMG launched WMX in November, transforming the former WEA (Warner, Elektra, Atlantic) division as a services unit, describing it as “a next generation services division that will connect […]

 
 

Making Beet.TV a “Safe Space” For All of Us

Of all the work we’ve done over the past 14, years, the nearly 8,000 videos we’ve produced, nothing has been as consequential as our Black Lives Matter series, titled Our Voices Our Hopes.. I am grateful to Kirk McDonald and my other dear friends, along with so many new acquaintances, for having spoken so candidly […]

 
 

Effectv, The New Comcast Spotlight, Focuses On Outcomes: Weaver

Years after it launched as Comcast Cable’s TV ad sales unit, Comcast Spotlight is rebranding in a move that disassociates it from the Comcast name but provides a new focus on ad outcomes. The new name, Effectv (“ef-fec-tiv”), is aimed at accentuating the unit’s ability deliver measurable ad results for brands across screens. In this […]