After “Summer Of Data,” MarTech M&A Is Far From Over: Kawaja

Don’t call it a comeback but, after coming through a period in which a slowdown was capped by new regulation, MarTech consolidation may be back in-play. So says Terry Kawaja, the M&A advisor who has had a hand in many of the biggest media and advertising tech deals of the last decade. Despite fears that […]

 
 

LUMA Partners’ Kawaja: Less Interruptive Ads Are Central To Relevance

While there are tactical ways to make advertising more relevant, Terry Kawaja believes there’s a bigger concept at play: relegating interruptive advertising to the past. The Founder & CEO of LUMA Partners will be one of some 250 industry leaders attending The Relevance Conference hosted by AT&T in Santa Barbara on Sept. 24-26. On the […]

 
 

Ken Auletta’s ‘Frenemies’ Book Chronicles Anxiety And Disruption In The Ad World

When The New Yorker writer Ken Auletta decided to take a hard look at companies that are dependent upon advertising, he came away seeing “frenemies” everywhere—all of them facing “existential assault.” The resulting book, being released today after three years of research, is titled Frenemies: The Epic Disruption of the Ad Business (and Everything Else). […]

 
 

Kawaja Fears Knee-Jerk Politicians Will Turn Back Clock On Ad Targeting

There can barely have been a moment in time so filled with anxiety over digital advertising techniques as 2018. In the last few years since the advent of “programmatic”, many ad buyers have become used to using customer data from a variety of sources to piece together profiles that can target audiences through networks, wherever […]

 
 

GDPR Will Accelerate People-Based Marketing: LUMA’s Kawaja

Will new data protection legislation coming May 25 prove apocalyptic or just a bump in the road? With less than 100 days to go to the European Commission’s new General Data Protection Regulation, the US advertising sector seems split on the issue. On the one hand, expert ad-tech deal-maker LUMA Partners CEO Terence Kawaja says GDPR […]

 
 

Luma Partners’ Terry Kawaja: With Convergent TV, Scale ‘Is Now On A Whole New Level’

LAS VEGAS – When Terry Kawaja takes in the proceedings at CES, he’s not focused on the “flashy consumer-facing stuff that we see on the show floor.” To the Founder and CEO of investment banking firm Luma Partners, it’s all about sub-trends. This means that things like self-driving cars, drones, artificial intelligence and virtual reality […]

 
 

Kawaja: Amazon Rivals Can Compete Using Intelligence

COLOGNE — Amazon’s footprint is becoming ubiquitous, it scale seemingly unassailable and its data-driven consumer intelligence advantage gargantuan. But, for other online retailers, all is not lost, according to one marketing industry expert. LUMA Partners CEO Terence Kawaja says ad-tech firm Criteo’s acquisition of HookLogic last year offers hope that the long tail of rival […]

 
 

AI Will Be Huge, But Hidden: Luma’s Kawaja

CANNES — Who would ever have thought that the world’s biggest festival for celebrating creativity in marketing would have ended up discussing artificial intelligence, blockchain and cognitive technologies? But all these new-wave developments could be set to revolutionise advertising, as well as the other industries they touch. Companies like IBM and Microsoft are pitching their cognitive […]

 
 

Kawaja’s Three Reasons For Digital Media Optimism

With fears of an advertising duopoly, concerns about shady agency practices, a downturn in VC funding and mounting anger at programmatic opacity, there are plenty of reasons to be bearish about the digital advertising ecosystem right now. But one of the leading thinkers and M&A advisers in the space doesn’t want you to forget the sector’s positive […]

 
 

NBCU’s Yaccarino Lauds Set-Top Box Insights for Advertising Results

National marketers want “scale that’s smart” by combining the best data from digital platforms with premium television content. And to close the loop, they want to be able to transact on a currency that reflects their desired business outcomes, says NBCUniversal sales chief Linda Yaccarino. She wants to “shine a light on the need for […]

 
 

Kawaja on AT&T/Invidi Deal, Adobe/TubeMogul and Accelerated Consolidation in the Year Ahead

Following a record year for mergers and acquisitions in the digital advertising and media space, “the volume is going to continue” in 2017. That’s the forecast from LUMA Partners Founder & CEO Terry Kawaja, whose advice for startups in the artificial and virtual reality space—plus the Internet of things—is don’t be too early. In an […]

 
 

AdTech’s Torrid M&A Pace Powered by New Buyers, LUMA’s Kawaja

Through January to October 2014, the total value of ad tech deals totalled $3.8 billion, according to a report from investment bank Coady Diemar Partners at the time. And things are about to get bigger. Terence Kawaja, founder and CEO of media M&A advisory LUMA Partners, says his firm is advising on several deals, due to be announced this year, […]

 
 

‘Under Siege’: Kawaja On How Mad Men Are Fighting Back

CANNES — It’s a mad, mad, mad, mad world if you’re an ad agency exec right now. On the one hand, you have a palette of unlimited possibility at your fingertips – on the other hand, so does everybody else. Renowned media and technology M&A advisor and banker Terence Kawaja of Luma Partners is releasing […]

 
 

AOL’s Tim Armstrong to Keynote LUMA Partners’ Annual Digital Media CEO Fest

As CEO’s of leading adtech companies along with institutional and strategic investors gather for  LUMA Partners’ annual one-day conference in Manhattan next week, there will surely be talk on and off the stage about the the acquisition of AOL by Verizon.   Leading off the conference will be a keynote address by AOL CEO and Chairman Tim […]

 
 

AdTech Banker Kawaja: Video Ad Platforms Need To Differentiate

If you are tired of trying to distinguish one “end-to-end, full-service video targeting and decisioning” vendor from another, imagine how people from outside the digital video industry must feel. LUMA partners CEO Terence Kawaja says 2015 will see ongoing video tech momentum after the “inflection year” of 2014: “We’ve just seen 28 transactions across the video Lumascape, […]

 
 

Banker Kawaja: “TAM” is the Huge Upside for AdTech, Beyond Digital Media

While advertising-supported  digital media is quickly growing, there are much larger opportunities for adtech companies.  This exists in the total addressable market (TAM).   This includes e-commerce, retail, e-payments, marketing automation and SAS, says Terence Kawaja, CEO and co-founder of the boutique investment bank LUMA Partners, in this interview with Beet.TV Kawaja will speak about […]

 
 

Luma’s Kawaja: Fragmentation Happens, So Get Used To It.

AT SEA  OFF THE COAST OF FRANCE — When Terence Kawaja first introduced the Lumascape, the visual map illustrating an alarming array of ad tech companies, he backed up the image with a call for a simpler world. But that simplification isn’t going to happen, the media finance expert now concedes. “Fragmentation is here to stay […]

 
 

Mega Media Mergers Point to the “Converged TV World of our Future,” Banker Terence Kawaja

The recent flurry of media M&A activities, including the AT&T DirectTV deal, means that the big players are “lining up their assets” in advance of the inevitable convergence of TV and digital  video, says Terence Kawaja, head of LUMA  Partners, a boutique New York investment bank specializing in digital media, in this interview with Beet.TV […]

 
 

Kawaja: TV Buyers Must Be Slow-Rolled To Programmatic

If the digital advertising people getting high on “programmatic” trading are to access the $70 billion US TV ad market this way, they had better develop some empathy first, says one of the industry’s leading media finance advisors. Luma Partners CEO Terence Kawaja says TV ad trading, historically reliant on broad demographic targeting, and digital […]

 
 

Kawaja: No Bubble In ‘Sciencification’ Of Advertising

LOS ANGELES — The digital marketing technology landscape may be expanding, but it isn’t about to go pop, says one of digital media’s most noted banker-advisers. “We’ve seen a change from media intermediation being an art to more of a science,” Luma Partners‘ Terence Kawaja tells Beet.TV. “You hear about the word ‘programmatic’… bringing software […]