New-Look XR Assembles ‘Avengers’ To Bring Art & Diversity

LAS VEGAS — Extreme Reach’s bold new identity was just the start. For Louisa Wong, CEO, Extreme Reach, the reboot is about more than just a new name. Extreme Reach, established in 2008, offers services in video ad serving, campaign management, and creative asset management. The company in January was renamed XR. Revolutionizing Creative Workflow […]

 
 

Wavemaker’s Louisa Wong on Steering a Prize-Winning Media Agency

My guest this week is Louisa Wong, Wavemaker CEO of the Americas. She is a pioneer in the programmatic space, starting her career on the sell side with stints at AOL, CNET and at Sky where she headed the satellite company’s trading desk. She joined the buy side in the early days of Dentsu’s Amnet and […]

 
 

On the #BeetCast: Wavemaker Americas’ CEO Louisa Wong

My guest this week is Louisa Wong, Wavemaker CEO of the Americas. She is a pioneer in the programmatic space, starting her career on the sell side with stints at AOL, CNET and at Sky where she headed the satellite company’s trading desk. She joined the buy side in the early days of Dentsu’s Amnet […]