NBCUniversal’s Aaron Radin: Self-Serve Deal With 4C ‘Juxtaposes’ Linear TV And Social Media Ad Inventory

NBCUniversal’s self-service programmatic buying offering powered by 4C achieves a few milestones in the linear television world. Among the biggest is that advertisers will be using the same buying console that they already use to target audiences on major social media platforms ripe with video ad inventory. The deal with 4C “allows us to juxtapose […]

 

LinkedIn Doubles Down On Native As Biggest Ad Format

MIAMI — It only launched in summer 2013 but, already, LinkedIn’s native ad format Sponsored Updates, is making up half of all the firm’s advertising revenue, a company exec says – and they look set to make up the majority soon. “It’s already 50% of our revenue and it’s going to become an even bigger part, […]

 

LinkedIn’s Weiner: We Will be the Definitive Professional Publishing Platform

CANNES, France — LinkedIn CEO Jeff Weiner tells Beet.TV that the social network for business people will be the the “definitive professional publishing platform.” LinkedIn’s content ambitions began with its Influencer program, in which a selection of hand-picked A-list business and public figures have gathered large audiences for their thought leadership on the site. Now […]