To Fight SVOD, The TV Experience Must Respect Viewers: Infillion’s Baker

SAN JUAN, Puerto Rico – Despite years of speculation, it remains true that the ad load on Netflix is, well, zero. For ad-supported TV and video services — whether they are traditional or new AVODs — that represents a problem. But Lauri Baker, SVP, Strategic Partnerships, Infillion, thinks she has the solution. It is called […]

 
 

Discovery Exploring Direct-To-Consumer Subscription Options: SVP Baker

With the global rights to some 30 years of its programming, Discovery is pretty confident about its ability to withstand competition from advertising-free, direct-to-consumer streaming services. But that’s not to say the company has ruled out its own such offerings. “We do think that we have a couple of really interesting categories that would play […]