Larisa Dumitru

CANNES – The emerging concept of “agentic commerce,” where AI agents act on behalf of consumers to make purchases and go well beyond traditional product recommendations, has become a hot topic for brands. WPP Media executives Larisa Dumitrui and Aisha Khan explored its implications in this panel discussion moderated by Beet.TV contributor Tameka Kee at […]

CANNES – Retail media advertising typically refers to digital media channels, but it does have ties to in-store promotions and shopper marketing. That’s especially the case in parts of Europe, where retail media networks are in an early stage of development. “We love shopping in Europe, we love going into the stores. There are stores […]