Privacy, Diversity Underpin Responsible Media Investment: PubMatic’s Kyle Dozeman & Essence’s Adam Gerber

Advertisers are grappling with stricter regulations on data sharing and the loss of tracking technologies that help with audience targeting. These shifts have made first-party data collected directly from consumers more valuable for buyers and sellers of media. As a sell-side platform (SSP) that represents publishers, PubMatic is a key part of the advertising supply […]

 
 

Three Innovations The Industry Wants: PubMatic’s Dozeman

It is a media world in which publishers and ad buyers now have access to a plethora of technology to facilitate digital advertising. But, in 2020, there are still some missing pieces of the puzzle. In this video interview with Beet.TV, Kyle Dozeman, VP of advertiser solutions for PubMatic’s Americas business, describes three innovations he […]

 
 

Supply Path Optimization Gives Control Back To Buyers: PubMatic’s Dozeman

Supply-path optimization (SPO) technology may have been in the advertising marketplace for a couple of years now – but recent advances have evolved the offering, as buyers have widened their definition of path optimization. That is according to a technology executive who has been watching the rise of SPO. “As publishers started working with multiple […]

 
 

PubMatic’s ‘Two Big Steps’ On Transparency, And What’s Next

PALM SPRINGS, Calif — After another year of outcry over insufficient transparency in the digital advertising chain, supply-side platform PubMatic kicked off the year by making two pricing pivots geared toward soothing concerns. As the company’s platform sales VP Kyle Dozeman tells Beet.TV in this video interview: “The first was the removal of our buy-side […]