Partnerships, Automation Underpin Future of Advanced TV: Execs from Comcast Technology Solutions, , GroupM, NBCUniversal, AMC, Publicis, OMD

Advertisers need to come together with media, measurement and ad-tech companies to support the growth in advanced TV. Their partnerships will lead to greater automation and better outcomes that drive more investment in advertising as linear TV and digital video converge. Interoperability Is Great Unifier Kevin Lemberg, head of partnerships for advertising solutions at Comcast […]


‘Wild West’ Addressable TV Needs Standards: AMC’s Bayles

Converged addressable TV advertising is now a reality that advertisers can take advantage of today. But, to make the opportunity truly soar, the new-look TV industry needs to work on harmonizing the way such ads are bought. That is the view of Kristine Bayles, Vice President of Advanced Advertising Sales at ‎AMC Networks. Reforming the […]