Publishers Are Lighting-Up Measurement Solutions: Innovid’s Panoff

SALISBURY, CT — It’s not just the ad buy side that is motivated to start up ad measurement solutions. These days, ad sellers, too, have reason to offer measurement capabilities. In this video interview with Mike Shields for Beet.TV, Krista Panoff, SVP of Global Enterprise Development, Innovid, unpacks the evolving dynamics of the sell side industry, […]