Kathy Argyriou

The U.S. streaming advertising market reached a turning point in 2025 as a surge of ad-supported inventory reshaped pricing, buying strategies and definitions of premium television, says Kathy Argyriou, head of publisher sales at FreeWheel, a unit of Comcast. Speaking with Beet.TV contributor David Kaplan, Argyriou said the rollout of ad-supported tiers from major streaming […]

SAN JUAN, PR — Media companies and advertisers need a more direct connection with fewer technological intermediaries standing between them, according to Kathy Argyriou, head of Publisher Sales at Comcast-owned ad serving platform FreeWheel. “Some of the trends that I think we’re going to continue seeing between buyers and sellers in the marketplace is that […]