Ampersand’s Rosen Urges Local Innovation, Sees New Era Of Focus

SANTA MONICA — In a down economy, how do you get bang for buck? Justin Rosen sees a coming era of narrowed focus. But, in this video interview with Beet.TV, the SVP, Data & Insights, Ampersand, also urges brands to buy local media using the advanced tools now available. Local tricks Many toolsets in programmatic […]

 
 

Blockgraph Helps Ampersand Power IPG’s Multi-Screen Buys

At buyers at Interpublic Group agencies can now better harness audience data from IPG’s own Acxiom to plan and buy multi-screen TV campaigns across MVPDs, after a deal involving Acxiom, Blockgraph and Ampersand. The arrangement allows advertisers to match their own data with that from Ampersand’s own list of 80 million addressable households, including 52 […]