Data-Driven Advertising Can Hit All Parts of Purchase Funnel: PMX’s Jay Askinasi

NEW YORK – The popularity of internet-connected devices has given marketers more pathways to consumers, but the precious attention of those audiences is equally divided. This splintering of the media landscape has pushed advertisers to develop cross-platform strategies. “The advanced video ecosystem is highly fragmented, confusing for a lot of clients,” Jay Askinasi, chief executive […]


Endless Endpoints: Finding & Overcoming CTV Ad Complexity With Publicis’ Askinasi

Connected TV systems offer advertisers a way to reach individual households and go beyond traditional linear delivery. That’s the theory. The reality is that connected TV (CTV) ad buying has far from overcome traditional TV ad buying yet. In this video interview with Beet.TV, Jay Askinasi, Chief Growth Officer, Publicis Groupe United States, describes how […]