Jake Piasecki

With the audience now firmly established in the CTV environment, the focus is turning toward making those impressions count. For some, the next phase of CTV advertising involves moving beyond simple reach to drive tangible consumer action. That is the opportunity for streaming platforms to evolve advertising from broad exposure to measurable patient engagement, said […]

LAS VEGAS — Roku already offers advertisers “Superbowl reach every single day.” Now it also wants to bring them new, interactive, shoppable ad formats and help streaming TV providers win back customers. In this video interview with Beet.TV, Jake Piasecki, US Head of Verticals, Roku, explains the latest trends. Bridging the Streaming Ad Divide Roku […]