Connect Digital Ads to TV Viewing: Verizon Media’s Markman

LOS ANGELES –  TV audiences have more viewing choices than ever as technology transforms the media landscape, making measurement more challenging for advertisers. Verizon Media is taking steps to help marketers measure their omnichannel marketing efforts, most recently with the rollout of a service that provides more in-depth audience data to connect digital ads with […]

 

Verizon Media Tools Up For Interactive Future: Markman

LOS ANGELES – Its own ad-tech stack was already gargantuan, now Verizon Media is widening the set of tools it offers to third parties. In an announcement, the company launched new features for publishers via its media platform: Verizon Media Smartplay Prebid: Helps offer more inventory, for faster auction and for better prices, using prebid […]