IPG

Publishers now have another way to quantify their digital carbon footprint, after ad network Sharethrough agreed to pay for a year’s worth of carbon measurement service by 51toCarbonZero on their behalf. Sharethrough is calling it the Net Zero Publisher Program. As well as footing publishers’ 51toCarbonZero bill, Sharethrough is also able to create a Sharethrough’s […]

COLOGNE – Given the headline-grabbing allure of advanced television, things like organic and paid search can get overlooked. But search is still one of the best sources of human intent and can provide long-term customer value beyond initial purchases. So says Craig Ellis, Global COO of the IPG agency Reprise Digital, in this interview with […]

HOLLYWOOD, Florida – Streaming television pioneer Roku foresees ad loads decreasing and, as a result, the value of ads has to increase. “From an ad strategy perspective, we feel strongly that an empowered consumer needs a more relevant and better ad experience than they’ve had historically in TV,” says VP of Advertising & Audience Development […]

Having made major advertising commitments to YouTube before last year’s Upfront television negotiating season, IPG’s Magna has a new partnership with Roku that gives its clients advanced audience targeting capabilities and “one-stop shopping” for premium inventory. In an interview with Beet.TV, Amanda Medeiros Kigel, Magna’s VP of Partner Innovation, says the exclusive arrangement provides advanced targeting […]

FORT LAUDERDALE — Marketers and agencies are trying to figure out how to manage the growth of addressable TV, especially as programmatic buying continues to overlap with the TV market. That was a key topic of discuss at the Beet.TV retreat in Fort Lauderdale on the programmatic opportunities in TV. For instance, the “people challenge” in broader […]

For the last couple of years, the industry has been getting excited about the possibility to target individual homes via TV with the surgical precision of the internet. But so-called “addressable TV” is no longer far away. “A third of the United States right now is lit up for household-addressable advertising,” according to ad group […]

IPG’s chairman and CEO Michael Roth has worn several hats in his career. He was an accountant, a tax attorney and an insurance executive before he was tapped to lead one of the biggest ad holding companies in 2005. What’s unique about the ad business? “It has the best highs I’ve ever experienced in my business career […]

Interpublic Group’s chairman emeritus David Bell grew up expecting to become a litigator, but when he decided at the last minute not to go to law school and turned his sights to advertising, he got lucky with admission to Leo Burnett’s training program. “I was the only one of 19 that didn’t have an MBA, […]

Interpublic Group CEO Michael I. Roth took an unusual path to the top of the ad industry. He was a tax attorney and then an insurance executive and was running Mutual of New York before he came to IPG in 2005. While he finds there’s some similarity between being a tax attorney and an ad […]

At the upcoming Cannes Lions Festival in France next month, a vast numbers adtech companies will be vying for attention but there will be an inevitable winnowing.   Consolidation will continues with the growth of larger, open platform technology companies.  “There will be roadkill in the Lumascape,” says David Bell, Chairman Emeritus of the Interpublic […]

Keep your head down, stay focused and be competitive. That’s the advice of media industry veteran Michael I Roth, Chairman and CEO of Interpublic in this interview on the changing nature of the advertising business. “Don’t worry about this job, or someone else’s. Keep your head down and success will be recognized,” he says. “Always associate yourself […]

The role of the media agency is dramatically changing with entrance of “biased” tech companies, says Michael I. Roth, CEO of Interpublic Group. He says the role of the unbiased, “agnostic”  media agency is more important than ever. Sir Martin Sorrell, CEO of WPP, says that there will be an increasing “blurring of the lines” […]

FORT LAUDERDALE — Layering in digital media into TV buys can lift brand metrics on the TV side, and agencies would be wise to continue to showcase the case studies reflecting that to clients, says Veena Rayapareddi, Vice President Programmatic at Cadreon/Magna Global (IPG) at the recent Beet.TV executive retreat.  “We can show the lift in brand […]

CHICAGO — From clients who will take on the role of their own agencies to the need to reach out to YouTube stars – media agencies know they need to adapt, but how? In a panel convened by Beet.TV, several agency reps chewed over their tactics and visions. Havas Media Worldwide social marketing director Len […]

CHICAGO — In the age of viewer impatience, creative agencies may no longer have the luxury of stringing marketing messages out over even something as short as 30 seconds, says a chief from IPG’s media planning and buying agency BPN. “You have to think about the first few seconds. We have to think about modularity of […]

CHICAGO — What are the key ingredients to a making a video that works both as editorial and marketing? One big barbecue food maker mixed entertainment, education and a healthy dose of passion. IPG’s BPN chief strategy officer Chris Hiland tells Beet.TV in this recorded panel interview how his agency helped food client Hilshire appeal […]

So-called “programmatic” software platforms, which let advertising buyers and sellers agree terms for ad inventory in real-time and using customer data, will process $21 billion global ad sales in 2014, according to new forecasts from IPG’s Magna Global intelligence unit. That is 52% more money going through programmatic than a year earlier, the report says. Indeed, […]

COLOGNE  —  The free ride on social media is over and brands are needing to bolster their social channels with paid ads, says Eric Weaver, Chief Social Officer for Mediabrands G14 Cluster, in an interview with Beet.TV. That’s why IPG Mediabrands is launching in November an automated solution called Performly that’s designed to assess the the financial […]

At this point, many brands will have heard enough about the “branded content” craze that they might seek out a “native” campaign. But decisions about which campaign tactics are used are best left to agencies, says one agency division exec. “Clients want to tell brand stories – they’re more open to us helping them figure […]

Videos ads on tablets often grab a viewer’s attention more because tablets are highly personal devices and consumers are usually holding them in their hands, says Kara Manatt, VP, Consumer Research Strategy at IPG Media Lab in an interview with Beet.TV. IPG studied tablet effectiveness and drew several takeaways – consumers often use their tablets when in […]