SMG Adds Video and Native Distribution to Content@Scale Program

CHICAGO — SMG is expanding the content platform it launched early last year to encompass video and native distribution channels. Designed to help SMG clients with their content marketing efforts, Content@Scale gives quick access to licensed content produced by more than 36 publishers and 135 content contributors, including CBSi, Kiplinger, Mode, Popsugar and AOL, as well […]

 

eXelate Launching TV-Mobile Ad Solution: CEO Zagorski

It’s been going for seven years with its customer data services. Now eXelate is also one of the companies helping advertisers knit together messaging in the multi-screen era, with some pretty cool-sounding technology. “We’ve partnered with Innovid and connected mobile app data with smart TV boxes to be able to dynamically change advertising based on […]

 

Innovid Rolls Out New Targeting Tools

Advertising tech platform Innovid is rolling out real-time synchronized ads this year, says CTO Tal Chalozin at the recent Beet.TV executive retreat. As it expands deeper into targeting technology, Innovid has begun working with Cisco to bring tools to second screen apps by targeting ads to relevant keywords in the content of the show. The Innovid server delivers a targeted ad […]

 

Advertisers Starting To Slice Up Ad Spots: Innovid’s Chalozin

FORT LAUDERDALE — To spread their messages across so many different kinds of marketing channel these days, advertisers are going to have to create spots for more formats than just standard, 30-second TV ads. Fortunately, that is now beginning to happen, says Innovid CTO and co-founder Tal Chalozin. “In order to really apply sophistication on […]

 

Research: Video Topics Affect Ad Performance, Innovid Finds

The best kind of video to put an pre-roll ad for cars is in, well, videos about cars. But the context that drives video ad engagement is not always so clear-cut. Video ad tech vendor Innovid’s just-published research in to the topic shows that, whilst auto ads placed against auto videos yielded a 40% higher […]

 

Mobile Video Strong Despite Fraud Fears: Innovid’s Chalozin

Unscrupulous publishers are causing advertisers sleepless nights by automatically playing video ads despite being out of human view, “below the fold” of web browser windows. So could mobile provide safe sanctuary? “The nice thing about the walled garden of iOS, and sometimes android as well, is that you cannot really run things ‘below the fold’,” […]

 

Innovid’s Chalozin Open Source Software Cleaning up Video Ad Fraud

The consortium of video ad tech companies which set out to harmonize measurement standards using open-source code is celebrating its first anniversary having grown its membership six-fold, says one of the founding members. OpenVV launched a year ago under the auspice of TubeMogul, Brightroll, Innovid, LiveRail and SpotXchange to open-source software for measuring true video viewability, […]

 

Innovid’s Chalozin: Ad Buyers Are Moving to Cross-Platform Investment

While the online media landscape is highly fragmented , some in the advertising chain are beginning to piece to overcome the disparate ecosystem by taking advantage of platforms that put technology niceties in the background, says one vendor. “It is a very fragmented market,” interactive video ad tech firm Innovid‘s co-founder and CTO  Tal Chalozin tells […]

 

Innovid Opens To Partners & Rivals For More Advanced Capabilities Across Screens

Innovid has, for the last couple of years, developed its iRoll format – pre-roll video ads that let viewers click and engage with content more than simple 15- or 30-second linear spots. Now it is opening up its platform in a bid to recognize the many, many ad tech vendors in the video chain and […]

 

Innovid’s Chalozin: Interactivity Multiplies Video Ad Engagement Rates

The pre-roll online video ad business is still growing. Indeed, premium video CPMs rank way higher than for display. But some think it could grow a lot larger if those ads were more than just linear streams. Video ad tech outfit Innovid helps advertisers create video ads with “calls to action”. “You can open a microsite […]

 

Innovid Inks Deal with Video Data Shop Veenome for Video Frame Categorization and Brand Safety

Video ad technology company Innovid struck a deal with the video data shop Veenome to provide deeper analytics into the true content of the actual videos that their customers run ads on, says Kevin Lenane, Founder and CEO of Veenome, during an interview at the Beet.TV executive retreat.  Under the deal, Innovid will use Veenome’s data for its work with […]

 

TubeMogul’s Viewability Consortium Goes Global

LONDON — To continue its strong growth path, the video business needs to ensure campaigns are viewable and accountable across all sites, says Nick Reid, Managing Director of the United Kingdom for video ad buying platform TubeMogul in an interview with Beet.TV. “The market isn’t quite what it should be when it comes to viewability,” he tells us […]

 

Interactive Video Technology Innovid Aims for VOD Next, Lures New Brands

Interactive ad technology company Innovid is aiming to expand into cable video-on-demand, says Tal Chalozin, Co-founder and CTO of Innovid, in this interview with Beet.TV. The company’s technology allows marketers to add interactive capabilities to online video ads, such as store locators, photo galleries and social sharing. The interactive ads have been used widely across […]

 

Innovid Co-Founder: Ad Agency Structures Holding Back Digital Video

AMSTERDAM — Is corporate split personality syndromestopping online video advertising from reaching its potential commercial heights? That’s what one sector exec thinks. “Digital video is managed by the digital teams on the buy side, whereas, at broadcast linear TV, buying is managed by a completely different team,” says Tal Chalozin, CTO and co-founder of interactive […]

 

Innovid CEO: ‘We Process Most Of World’s Interactive Video Ads’

Innovid CEO Zvika Netter has spent the last six years trying to help agencies make video ads interactive. Now he claims most video ads in that category pass through Innovid‘s systems – but the next challenge is looming. “Eighty percent of the interactive video being served … is run through our servers… used by our […]

 

Innovid’s CTO on ‘TV Everywhere’ and Engagement

Although television is available almost everywhere today – tablets, PCs, connected TVs, gaming consoles and mobile phones – engagement and interaction, which advertisers value and measure, differs across those devices, says Tal Chalozin, CTO and co-founder of Innovid, interactive online video advertising leader. Chalozin says engagement is complicated from a technology standpoint. Innovid allows users […]

 

Innovid Powers Interactive Ads for Crackle Across Multiple Devices

Innovid, a New York-based  provider of interactive video ad technology, recently launched a program with with Sony Crackle to serve ads across multiple devices. Beet.TV spoke with CTO and co-founder Tal Chalozin about this and other company developments in this video interview. “The premise is that marketers that want to reach their audience can focus […]

 
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