Heather Macaulay
PCH’s Heather Macaulay: Audience Engagement and Profiles Drive Results
Most people may associate them with big checks, but Publishers Clearing House has online engagement that equips them with accurate data. In an interview with Beet.TV, Heather Macaulay, head of marketing and strategy at the media company, gave insight into how the company operates. From a marketing perspective, Macaulay says that PCH has a unique […]