Xaxis Celebrates its 10th Anniversary as an “Outcome” Media Company, Gila Wilensky explains on the #BeetCast

This week, our podcast guest is  with Gila Wilensky, President of of Xaxis US. She was appointed to the head the agency one year ago, coming from GroupM’s Essence where she was Head of Media Activation for North America. In 2013, Gila  joined the growing Google account at Essence and built a team to run […]


AI Needs Ethics: Xaxis’ Wilensky On Machines Learning From Humans

All machine learning is essentially algorithms trained by humans to spot patterns in data. But humans, too, have to learn how to make the right calls when it comes to training those algorithms. In this video interview with Beet.TV, GiLa Wilensky, president of US at Xaxis, says “ethical AI” is essential. AI’s spectrum of benefits […]


Amazon Buys Itself A Place In Ad Platform Face-Off: Essence’s Wilensky

2018 was the year Amazon became the number-three digital ad platform in the US, according to eMarketer‘s analysis. And that tipping point coincided with a large-scale new bearishness that plagued its rival tech platforms, as concerns over ad practices, mental health and democracy coalesced to dog Facebook and Google. So, who will be winning the race […]