Accountability Is Knowing Who Consumers Really Are: IRI’s Mehta

CANNES – IRI has almost 400 million reasons why television should no longer be planned and bought based on traditional age/gender metrics and related proxies. That’s the number of consumer loyalty cards the company can access to discern what virtually every U.S. household purchases offline. But until recently, data from those cards has taken a […]

 
 

GroupM’s Montgomery: Ads In Brand-Safe Environments Work Better

CANNES – Over the next couple of years, ensuring digital brand safety for marketers will become table stakes for publishers. In the meantime, GroupM is shifting the conversation with its clients to how ads perform better in truly brand-safe environments. “I think we’re moving into a stage where brand safety will become a commodity. Within […]

 
 

WPP’s Read On The Need For Change, Consumer Privacy And The Media Supply Chain

CANNES – WPP’s Mark Read says the advertising industry is in a time of “structural change, not structural decline,” but survival depends on people within the industry making the effort embrace that change. Interviewed by Beet.TV at the Cannes Lions Festival of Creativity, Read points to the event itself as evidence of change, noting its […]

 
 

GDPR Reboots Our Pact With Users: Rubicon CTO Kershaw

Europe’s new General Data Protection Regulation sees new requirements for consent placed on the collection and use of EU citizens’ data That would seem to mean a hefty challenge for ad-tech techniques that, in recent years, have grown so fast that users cannot keep up. But Tom Kershaw relishes the challenge. As Rubicon Project’s chief […]

 
 

Privacy Concerns Will Mean Healthier Ecosystem: Index Exchange’s Gardner

Europeans and companies that hold data about them woke up in a new world this morning. May 25 was the final deadline for compliance with the new GDPR. For ad-tech and marketing, GDPR seems to represent a threat to many of the advanced targeting techniques that have grown exploded in the last five years, many […]

 
 

Acxiom CEO: “GDPR is Just the First Step in the Journey”

Its share price is still rebuilding after being battered by Facebook’s decision to cut ties in March, but Acxiom is trying to see profound ad industry challenges as opportunities. Acxiom is a data warehouse firm that sells consumer profiles to the world’s largest companies, available to advertisers and ad-tech platforms for advanced customer targeting. In one […]

 
 

Kawaja Fears Knee-Jerk Politicians Will Turn Back Clock On Ad Targeting

There can barely have been a moment in time so filled with anxiety over digital advertising techniques as 2018. In the last few years since the advent of “programmatic”, many ad buyers have become used to using customer data from a variety of sources to piece together profiles that can target audiences through networks, wherever […]

 
 

GDPR Will Force Publishers & Platforms To Abandon Europe: Forrester’s Khatibloo

Over the last few weeks, many consumers have been receiving a deluge of emails from data handlers, controllers and processors seeking to re-obtain consent for communication under Europe’s new GDPR. But could the complexity of the issue force some of the operators to simple stop doing business with Europeans altogether? That is what one analyst […]

 
 

The Impact Of GDPR, According To Criteo CFO Fouilland

Europe’s new consumer data privacy rules have been touted as having a massive impact on the digital advertising world. But, for companies and countries which already sing from the same hymnsheet, could the impact be muted? In this video interview with Beet.TV, one of the biggest ad-tech companies discusses the likely effects – or non-effects […]

 
 

Criteo’s CFO Fouilland: How We Exceeded Expectations

It wasn’t supposed to be this good. When Apple introduced Intelligent Tracking Prevention (ITP) in September, ad targeter Criteo said its revenue would be slightly impacted. With Europe’s new GDPR privacy rules also looming, some observers were saying Criteo was toast. But it hasn’t quite turned out that way. On Wednesday, publicly-listed Criteo reported annual revenue […]

 
 

GDPR Will Drive Ad-Tech Consolidation: GroupM’s Glasser

Europe’s new consumer data privacy rules could make it harder for smaller ad-tech companies to operate, driving a new wave of platform consolidation. That is according to the privacy chief from the world’s largest media investment group. The General Data Protection Regulation (GDPR) came in to effect back in 2016, whilst the final deadline for […]

 
 

GDPR Helps Clarify Data Tactics: Criteo’s Opdyke

Looming legislation that will change the rules of the game for ad tracking may be regarded by some with fear – but could Europe’s new General Data Protection Regulation (GDPR) actually be beneficial for everyone? For the uninitiated, the GDPR came in to effect back in 2016, whilst the final deadline for compliance comes this […]

 
 

GDPR Means Worry, Pain, Renaissance & Opportunity: Sizmek’s Grether

After the looming final deadline for compliance with new European data privacy legislation, advertisers will find it harder to measure their campaigns and will return to a more traditional method of placing their ads. That is the view from the boss of one of the leading ad-tech platforms, Sizmek CEO Mark Grether. In this video […]

 
 

Many Publishers Behind The Curve On GDPR Compliance: Matt Prohaska

He once ran programmatic advertising at one of the world’s largest news publishers – so what does Matt Prohaska think about the impending final deadline for compliance with new-look global consumer data protection legislation? “Belated” and “complacent” would seem to sum up his view of many publishers’ readiness for the European Commission’s new General Data […]

 
 

GDPR Could Fuel Subscription Content: Oath’s Mahlman

With just a few months left until the final deadline for compliance with new European privacy legislation that passed two years ago, how much impact could the new policy make? Views of executives interviewed for Beet.TV’s GDPR series range everywhere from “not much” to “world-changing”. But one of the world’s leading online publishers thinks the European […]

 
 

Ad-Tech Will Be ‘Different World’ After GDPR: SpotX’s Cuniffe

Advertising technology will need to change fundamentally from this May, according to one of the leading suppliers of such technology. May 25 is the final deadline for compliance with the European Commission’s new General Data Protection Regulation (GDPR), legislation which came in to effect two years ago and which gives consumers significant new protections against their data being […]

 
 

GDPR Is A Force For Good: MediaMath’s Zawadzki

Looming new European legislation governing how global companies track and process consumer personal data seem to pose a big challenge to the new-wave of pumped-up ad-tech practitioners. But one boss at the centre of the ad targeting boom thinks the so-called “GDPR”, whose final compliance deadline comes this May, is a force for good that […]

 
 

Investors Underprepared For GDPR: Pivotal’s Wieser

What if a switch was suddenly flipped that meant advertisers and their data partners would have to gain explicit consent from audiences to be tracked, and that allowed those targets to demand a stop to processing of their data in future? That’s what happened in Europe in 2016 – but the law that was passed […]

 
 

MediaLink’s Millard Questions Preparedness For GDPR

The rules around consumer consent for digital tracking will be reset this coming May – but not everybody is yet prepared to change their business to cope. The European Commission’s General Data Protection Regulation means new measures that must be followed by any global company processing EU citizens’ data, with penalties of up to 4% of global […]

 
 

GDPR Could Turn Back Ad-Tech Clock By Two Years: dataxu’s Baker

The American marketing industry is under-playing the big effects of looming European data legislation, which will slow down data targeting innovation by up to two years – that’s according to one ad-tech company chief who is sounding a warning to the industry. The European Commission’s new General Data Protection Regulation (GDPR) came in to effect back in […]

 
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