Rishad Tobaccowala: The Advertising Value Exchange “Sucks” for Consumers

TV consumers are getting a very bad deal. But digital consumers are getting exploited. Those were some of the takeaway from Rishad Tobaccowala, senior advisor Publicis, when he was asked about the state of the seemingly implicit value exchange between people are getting brands. “It isn’t as fair and as even as people anticipated,” he […]