Yahoo CRO Talks Data-Driven Strategy, Connected TV

CANNES — A year and a half after it got a new CEO, Yahoo is getting more confident about its advertiser offering. “Yahoo is doubling down on providing the best and most effective platform for our core customers,” says Elizabeth Herbst-Brady, Chief Revenue Officer at Yahoo, in this video interview with Beet.TV at Cannes Lions. […]


Yahoo’s Ad Business Growing Under Apollo: Herbst-Brady

If you thought that the latest chapter for Yahoo, following its recent sale by Verizon, would be played out in the shadows, Elizabeth Herbst-Brady has something to say. Verizon sold its Verizon Media Group for $5 billion to Apollo Global Management, a private equity firm, in a deal which closed in September. In this video […]