DeepIntent Is Path For LG Ads’ ‘Quantum Leap’ In Pharma Marketing

For the pharmaceutical industry, the ability to target ads to households using connected TV is both a huge opportunity and a minefield. Ad-tech company DeepIntent will help them navigate that landscape, after LG Ads Solutions, the OEM’s ad sales division, picked it to be its DSP of choice for the healthcare industry in the U.S. […]