Activate & Buy: The Trade Desk’s Danziger Advances & Integrates Unified ID 2.0

The Trade Desk’s new deal with a Publicis Groupe agency division gives it a boost as it aims to popularize its audience identity system across the industry on a non-profit basis. Publicis Groupe’s Epsilon is integrating its CORE ID, a audience identity system for Publicis’ clients, with The Trade Desk-based Unified ID 2.0, a post-cookie […]