LG Ads Marlow: The TV OS is the New TV Homepage

In many ways, who ever ends up controlling the operating system for connected TV would seem to have a shot at all the TV ad spoils, or at least serve as a gatekeeper for TV ad budgets. But Tony Marlow, CMO of LG Ads, sees things a bit differently. Owning the OS may be closer […]

 
 

NBCU Ad Boss Marshall: ‘We Continue to Spin Our Wheels’ on Currency

Mark Marshall shares one thing with his predecessor. On the subject of measurement and currency, he’s impatient. I wold love to say we’ll make huge progress,” Marshall, told Beet.TV about the. industry’s efforts toward embracing alternatives to Nielsen. “We continue to spin our wheels a bit. Marshall, who was just named NBCU’s interim chairman of […]