Roku’s Louqman Parampath Discusses Audience Guarantees for Streaming Video Ads

Roku this month began offering marketers a new kind of guarantee that they’re reaching target audiences through its streaming network, which has 50 million active accounts in the United States. Its OneView programmatic ad-buying platform now has Nielsen’s Digital Ad Ratings (DAR) audience guarantees – the first for TV streaming. “It allows them [media buyers] […]