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CANNES – Given all the tension surrounding consumers’ and brands’ expectations about customer experience and personalization, LiveRamp is betting that privacy-first approaches will separate winners from losers, particularly in the data collaboration space. “We see brand making privacy a competitive advantage because when the data is actually collected in a trustful manner, it will then […]

Advertisers are not ready for a post-cookie world. They are confused about coming state privacy laws. And while there’s little change of a national privacy law this year, there are lots of reasons for ad tech companies to be worried this summer. These are just some of the big takeaways from the latest episode of […]

Rachel Cascisa, VP Platform Adoption Epsilon has been in ad tech for roughly 20 years. She knows thing were good, and are about to dramatically change. “We built an industry around third party cookies,” she said. “They were easy, and ended up being very lucrative for us.” The hope is that things continue to be […]