Cognitiv
Cognitiv’s Jana Jakovljevic: What The Ad Industry Still Misunderstands About ‘Context’
MIAMI — Deep learning is everywhere in advertising these days. But for an ad platform like Cognitiv, deep learning has been a core part of its offering since its founding a decade ago. For Jana Jakovljevic, SVP of Partnerships at Cognitiv, real-time adaptation to consumer behavior isn’t a new trend but a fundamental principle of […]
Deep Learning A Game-Changer for Predicting Consumer Behavior, Cognitiv’s Fain Says
MIAMI — How do you understand consumer behavior in the multi-channel world of abundance, choice and fragmentation? Jeremy Fain is bringing “deep learning” to the party. In this video interview with Beet.TV at POSSIBLE 2024, the CEO and Co-Founder of Cognitiv explains why the technology could help the ad business. Ingesting First-Party Data: The Fuel […]