Data Applications Aren’t Limited to Cross-Screen Currency: LiveRamp’s Christine Grammier

Consumers are dividing their time among linear TV and newer streaming channels, spurring discussion about a cross-screen currency for measurement. But data and metrics have many other applications for businesses, said Christine Grammier, head of TV measurement at data connectivity platform LiveRamp. “We see a vast ecosystem that uses data and metrics in different ways, not just for […]

 
 

Consumer Experience Reigns Amid TV’s Transformation: Execs from Essence, NBCUniversal, PubMatic, LiveRamp

Ad-supported television is undergoing a significant transformation amid the growth in streaming video services, advancements in programmatic buying and the development of a cross-screen currency. Several industry executives discussed the future of TV advertising when they gathered on June 23 for the Global Forum on Responsible Media, This video is a summary of interviews with executive who spoke […]

 
 

Brands Need To Break Data Silos: LiveRamp’s Grammier

The new opportunity to find the optimum TV audiences across data-driven OTT and even linear services all depend on using audience data. But how that data comes in to execution varies. In this video interview with Beet.TV, one vendor helping brands bring it to life for advanced TV ad buying explains the different levels of […]