After Digital Turbulence, TV Poised To Offer Rich Marketer Capabilities

It used to be the other way around – TV had little ability to target viewers, while online channels could super-target users. But, amid a turbulent period that limits digital’s capabilities, connected TV is poised to make a strong offering. That is according to Chris LoRusso, Chief Business Officer, OpenAP, the outfit formed by US […]


OpenID Helps Unify TV Ad Buying with FreeWheel, Magnite and Xandr Integration: OpenAP’s Chris LoRusso

NEW YORK – OpenAP today introduced a way to unify delivery of all television advertising buys and to support cross-platform measurement of campaigns. The advanced advertising company added programmatic interoperability to OpenID, its unique identifier for linear TV and digital audiences. Integrations with FreeWheel, Magnite and Xandr’s Monetize SSP give media buyers the ability to […]