IPG’s Engelgau On Identity & People In Marketing

They are two of the most talked-about terms in the new digital advertising landscape. But what is the state of “identity graphs” and “people-based marketing“, really? In this video interview with Beet.TV, Chad Engelgau, Global Chief Data Strategist and Head of Client Management at IPG Mediabrands, explains. Identity graphs: “Identity graphs really help you anchor […]