Caroline Giegerich

NEW YORK — Commerce media is booming so fast it may soon need its own zoning permit. Caroline Giegerich, vice president of artificial intelligence at IAB, said the sector is expected to reach $105 billion in 2025, roughly triple the size of four years ago, which is the sort of growth chart that makes PowerPoint […]

PALM SPRINGS, CALIF. — Excessive artificial intelligence disclosure labeling could be too much of a well-intentioned thing. Aside from stoking  consumer burnout on one hand, the impact could potentially harm advertisers by highlighting AI usage that splits audience perceptions between creativity and inauthenticity. “The risk of transparency is if you over label everything, consumers will […]