Making Brands “Futureproof” by Understanding the Next Consumer, UM’s Nathan Brown on the #BeetCast

On this week’s BeetCast, we caught up with Nathan Brown Global Chief Strategy Officer at UM, for a chat about innovation and how his agency is partnering with brands to make them “Futureproof”. Futureproof is the global positing of UM. Key to success is identifying the future customer for a brand’s goods and services. In […]

 
 

It’s Going to Bigger Than Social: Dentsu’s Doug Ray on the Massive Opportunity in Gaming for Marketers

Very happy to welcome back to the show Doug Ray, who holds the title Chief Product Officer, dentsu Americas & Global Media We’ve covered Doug for a number of years and he’s always innovating, seeing what’s next and leading the industry. In his role he is deeply involved with the changing the media landscape. One […]

 
 

On The BeetCast: A Marketing World In Transition: Essential Insights from Mastercard’s Raja Rajamannar

Last week was the big, annual brand marketer’s conference in Orlando, the ANA’s Masters of Marketing. We were not there this year to cover, but heard great things. There was a smaller crowd on hand than normal, but many more folks participated virtually. It was probably the biggest and most successful hybrid marketing industry event […]