You Are What You App: Why Mobile Drives TV Targeting, According To Sabio

LOS ANGELES — The new world of connected TV allows advertisers a back-flow of information that can accurately measure results or drive new targeting decisions. But what if the best TV targeting data wasn’t TV data at all. In this video interview with Mediatel Events director Justin Lebbon for Beet.TV’s Beet Retreat Santa Monica, Aziz […]