Niantic’s Shlachter – Augmented Reality is Soon To Be Everywhere – Not Just Gaming

Funny face filters and branded lenses have been a staple of Snap for years. It’s not fairly common for concert goers to add virtual images to their IRL experiences. And of course, people have been chasing around Pokemon in both the real and digital worlds for seven years. But Adam Shlachter, Head of Marketing, Strategic & Brand Partnerships […]

 
 

The Company Behind Pokemon Go is Building a Social Network Centered on AR Games

You may know PokemonGo. But if Niantic has its way, Pokemon chasing will become a gateway to Campfire, a platform build around augmented reality and an eventually flood of new games. Among the new titles accessible via Campfire is NBA All World, which launched earlier this year. Players can embark on various challenges that blend […]