DIRECTV Drawn To Magnite To Make Traditional TV Programmatic

Fresh from a host of announcements, sell-side ad platform provider Magnite says it has been picked by DIRECTV for programmatic ad sales enablement. The company will extend programmatic automation to DIRECTV’s traditional TV inventory. That will start with on-demand, working work enabling linear for programmatic by next year as a goal. We're excited to announce […]


Addressable TV Promises The Full Funnel: DIRECTV Advertising’s Leifer

Connected (CTV) and over-the-top (OTT) TV platforms may have the potential to target individual households – but that doesn’t mean it is just a performance marketing channel. As the technology matures with the benefit of programmatic trading software, executives are finding the same thing as peers in display before them – addressable TV ad sales […]