Adam Gendelman
Wunderkind’s Adam Gendelman: Pause Ads Drive 79% Lower Cost Per Action Than Other CTV Formats
SAN JUAN, Puerto Rico — Pause ads might just be the ultimate form of advertising kindness to both marketers and CTV viewers alike.. “The results we saw is our pause ad experience drove 79% lower cost per action versus other channels that are running on CTV, in streaming, any other interactive formats,” Adam Gendelman, vp, […]
Wunderkind’s Adam Gendelman: Ad Industry’s Quantity-Over-Quality Obsession Hurts Brand Affinity
The advertising industry’s fixation on serving maximum impressions continues to damage brand affinity and user experience, argues Adam Gendelman, VP, Head of Sales and Operations at Wunderkind. And that’s created a false choice between privacy respect and advertising performance that data shows doesn’t need to exist. “The biggest thing, and it’s still an issue today, […]