Aaron Sobol
Connected TV Brings Digital Capability to Linear TV, Accelerating Growth for Unilever
CANNES — Retail media spending is surging, as more ad buyers turn on to the idea of being seen where commerce happens. But how exactly are the world’s leading CPG companies thinking about retail media when it comes to connected TV (CTV)? In this video interview with Beet.TV, Aaron Sobol, Head of US Media Investment & Partnerships […]
Unilever’s Sobol Switches On To AI-Driven TV Ads, Shoppable TV
MARCO ISLAND, FL — One of the world’s biggest consumer goods companies, one with a rich heritage in TV brand-building, is getting excited about the capabilities and tricks of the new, internet-powered TV. With brands like Persil and Cif, Unilever is a big media spender. In this video interview with Beet.TV at the IAB’s Annual […]