How To Weigh Digital Risks around News : 360i’s Rozen explains

Contextual mishaps always existed in the days before digital. Ads always got placed next to editorial their buyers wish had not been there. But it is the control, power and automation promised by digital that has made media placement faux pas harder to take. That is a takeaway from one digital agency exec currently undertaking […]

 
 

Comscore’s Hofstetter: Legacy Brands Need Direct-To-Consumers’ ‘Fresh Look’ At Marketing

LAS VEGAS—Enterprise marketers that have watched direct-to-consumer brands infringe on their market share need to push the reset button, according to Comscore’s Sarah Hofstetter. “And I don’t mean start moving all your advertising to direct marketing on Facebook although that’s not necessarily a bad thing,” Hofstetter says in this interview with Beet.TV at CES 2019. […]

 
 

Comscore’s Hofstetter Calls for Industry”Re-Education” Around Premium Video Investment

While the opportunities around premium video are “extraordinary,” educating the buy-side about cross-platform execution has long been a common industry theme. For Comscore, which has seen many changes over the past year, it’s more of a re-education process, according to President Sarah Hofstetter. In this interview with Beet.TV roughly a month into her new role […]

 
 

Scale Of Programmatic TV Growing ‘Ridiculously Fast’: 360i’s Rozen

At CES 2019 and then through the television Upfront season, advanced TV will be discussed and executed on a more significant scale than ever, according to 360i Chief Media Officer Doug Rozen. “That’s because there’s not only the interest but the capability and also the audience. This will be the first time as we go […]