LAS VEGAS, Videa, a Cox-owned supply-side platform bringing automation and data-driven decision-making to broadcast television, has entered into a multi-year partnership agreement with Videology, a leading software provider for converged TV and video advertising, to enable media buyers to programmatically plan, buy and report on television advertising. The deal was announced this week at the […]
Beet.TV has begun production of a 50-part series of personal interviews with noted advertising and media luminaries. These will be short videos of individuals who have impacted the course of the industry. Titled the “Media Revolutionaries,” the series is being co-produced with WPP’s Xaxis unit. David J. Moore, President of WPP Digital and Chairman of […]
Videology has established a strong profile for itself by helping TV ad buyers make intelligent decisions to buy online video ads. Now it wants to help them buy good old fashioned TV ads in the same way. The New York-based company is opening a dedicated TV practice. As CEO Scott Ferber tells The Wall Street Journal, […]
COLOGNE — Ad buyers are increasingly calling for outright and advance understanding over where they place ads. But, in the data frenzy, you can know too much, suggests WPP’s Xaxis chairman David Moore. “There’s a lot of misconception about transparency,” he tells Videology CEO Scott Ferber in this video interview at DMEXCO for Beet.TV. “A lot […]
COLOGNE — Programmatic video ad tech platform SpotXchange says its sale of a stake to broadcast group RTL is a “huge validation” of the space, as it aims to take the new-wave ad-trading techniques to a much wider audience. “We’ve got better control, better insights – but we’re only touching less than a tenth of the total pie […]
COLOGNE, Germany – A record 30,000 attendees will listen to over 200 speakers and see the offerings some 800 exhibitors at next week’s DMEXCO, the tw0-day global conference of the digital media world in Cologne, Germany. At Cannes in June, we spoke with DMEXCO co-founder Christian Muche about this year’s agenda and the rising attraction […]
Making sense of today’s media ecosystem can be a bit like walking on ever-shifting sands. It’s not black and white any more. There are a multitude of companies that exist to help advertisers, agencies and media companies operate, but what do you need to know in order to traverse this new landscape? Videology will host […]
The session will be a deep dive into the dynamics of buy side and sell side of the video programmatic advertising world. As both sides are getting more in synch, what is next for advertisers and publishers. How will cross-platform programmatic evolve. What is this impact of increasingly sophisticated DSP’s and DMP. How is data […]
While digital media has been part of the conversation at the annual Cannes Lions Festival for some five years, the digital revolution means that the industry is now operating in a pervasive, digital world. Not just using digital marketing, we are “marketing in a digital world,” says Dave Morgan CEO of Simulmedia, in this interview […]
With data and technology driving the delivery of targeted television ads across multiple screens, the emerging opportunities for brands are far-reaching. This topic will be explored in a high-level leadership summit during the Cannes Lions Festival. The session will be comprised of 8 speakers including advertising agency executives, brand marketers and technology providers. […]
Video ad tech company Videology expects the growth of programmatic solutions for buying and selling television inventory and has become “fully integrated” with Nielsen TV data to empower ad buyers, the company announce today. Earlier this year, we spoke with Videology CEO Scott Ferber about the eventual automation of linear TV ad buying via a […]
The year ahead is finally the one in which TV advertisers can target specific viewers, thanks to online targeting, predicts one ad tech vendor. “The promise of addressable television, which has been worked on for over a decade, actually will begin to take off in 2014 in a major way,” Videology CEO Scott Ferber tells […]
The online advertising business would greatly benefit from technology that curates scoally shared content and identifies the content that can be monetized with ads. That’s the conclusion of Rene Rechtman, CEO of Goviral and Senior VP AOL Advertising Group International during a panel session at the recent Monaco Media Forum covering inventory challenges.
In order to more effectively target video adverting for brands, the global video advertising services company Videology has organized some 80 percent of the behavioral data of the video markets it serves, says Scott Ferber, founder and CEO in this video.
MONACO — Buoyed by its recent acquisitions, digital video ad platform Videology is aiming to make inroads into the addressable TV advertising market next, says Scott Ferber, the company’s CEO and chairman, in an interview with Beet.TV at the Monaco Media Forum.
Very pleased to be heading to Monaco this week where I'll be moderating a panel on the changing valuation of digital video with Alphabird CEO Chase Norlin, Videology CEO Scott Ferber, Josh Mortensen MD and founder of Denmark's GlibHippo and René Rechtman/CEO, of London's Goviral & SVP International AOL Advertising Group.
Scott Ferber, the Baltimore-based entrepreneur who created and later sold Advertising.com to Aol, launched TidalTV, an online video ad optimization platform, in 2007.