Sling Rolls Out New Box With Added Mobile Features

Echostar-owned Sling Media introduced a new box to deliver pay TV channels to other devices. The “Slingbox M1” and “SlingTVTM” are designed to be mobile friendly and are slated to retail for $149.99.  Here is the company press release. In the last year, Sling Media has been focusing on developing and tweaking apps for its device […]

 

Seattle Startup iSpot.tv Tracks Online Engagement with TV Ads

Consumers search for TV ads online more than 1 million times a day, and those searches can provide useful insight for TV marketers, says Sean Muller, CEO and Founder of iSpot.tv in an interview conducted at CES as part of the Mindshare Client Huddle. iSpot.tv is a Seattle-based startup that tracks TV ad viewing and the interaction with those ads, […]

 

Cisco Blends TV and Tablet Viewing in Second-Screen App

LAS VEGAS — Cisco is gearing up for the tablet to replace the remote control as the primary means for consumers to interact with TV. At the recent Consumer Electronics Show in Las Vegas, Neil Cormican, Senior UX Design Manager at Cisco Systems, demonstrating how the company’s second-screen app would work in a video interview with […]

 

TubeMogul Rolls Out Viewability in its Ad Buying Software

TubeMogul had rolled out its viewability verification globally into its ad buying software, says Brett Wilson, CEO of video platform TubeMogul in an interview with Beet.TV at the Consumer Electronics Show. The video ad platform has been at the forefront of an industry push for more transparency in metrics since it spearheaded a consortium of industry players […]

 

Mediacom US CEO: Connected Things Will Change Our Lives

If you believed the year-ahead outlooks, 2014 will be the year of the Internet Of Things, when everyday objects get wired up to the internet. Speaking with Beet.TV at the Consumer Electronics Show, media agency Mediacom‘s USA CEO Sasha Savic gets excited about the prospects for brands. “The depth of intrusion of new technologies in […]

 

GroupM’s Gotlieb: 8K TV Coming In 2020, Thanks To Tokyo Olympics

No sooner has 4K video emerged on to the technology scene, now 8K is rising up as a future viewing option. In this insightful interview with Beet.TV at the Consumer Electronics Show, ad agency GroupM’s chairman Irwin Gotlieb explains higher-resolution TVs are being driven by a need to eliminate pixellation for close-quarters viewing on ever-larger […]

 

Silicon Valley is Heading to Cannes Lions, a Rapidly Changing Festival

Started as a celebration of advertising creativity, the annual Cannes Lions has expanded with big  digital media component  In the upcoming June  festival,  there will be big presence of technology companies from Silicon Valley, says Philip Thomas, the London-based CEO of the event, in this interview with Beet.TV  He says other new sectors include traditional […]

 

‘ShareThis’ Founder: Real-Time Key To Social Marketing

We’re hearing a lot about “real-time” marketing. But, beyond the hype, it’s not all about dunking in the dark. “You have to be really in real-time,” says Tim Schigel, founder of ShareThis, whose near-ubiquitous green button lets users share content through umpteen online services. “People are interested a given topic maybe for just a few […]

 

Mobile Pizza Orders Growing Quickly, Domino’s Says

Mobile ecommerce is growing rapidly for pizza company Domino’s, says Dennis Maloney, VP of Multimedia Marketing at Dominos, in an interview with Beet.TV at the Consumer Electronics Show. Digital channels already account for 40% of the brand’s pizza orders, with one-third of those coming through mobile venues. “It’s our biggest area of growth,” he says. “It’s […]

 

Video Recommendation Startup Iris.TV Aim to Boost Video Views

Video recommendation engine Iris.TV is betting its tools can generate a 50% increase in video views for publishers, says Field Garthwaite, Founder and CEO of Iris.TV during an interview with Beet.TV at the Consumer Electronics Show. Iris.TV’s technology recommends additional short-form ad-supported content for users, Garthwaite explains. Iris integrates with all major video players, and any ad server or […]

 

Videology CEO: 2014 Is The Year Of Addressable TV Ads

The year ahead is finally the one in which TV advertisers can target specific viewers, thanks to online targeting, predicts one ad tech vendor. “The promise of addressable television, which has been worked on for over a decade, actually will begin to take off in 2014 in a major way,” Videology CEO Scott Ferber tells […]

 

AT&T’s Monteferrante: Digital Has Raised Bar For TV Ads

Many in TV and marketing look forward to a future of “addressable advertising”. AT&T is executing on a version of that today – with its TV Blueprint offering, the cable company is helping advertisers reach specific subscribers from its customer base. We’re able to pull in data from over 15 million set-top boxes that are […]

 

Vibrant’s Quli: Marketers Must Romance The User

Marketers are moving from thinking of their brands as a transaction destination to engaging consumers wherever they happen to be, says one ad veteran exec. “Marketers, back in the day, wanted to drive traffic online,” Vibrant Media global accounts and marketing SVP Ariff Quli tells Beet.TV during the Consumer Electronics Show. “The goals have changed […]

 

Mindshare Exec: Online Videos Becoming Shorter

LAS VEGAS  —  Long-form video is alive and well, but online videos in general are becoming shorter, says Jordan Bitterman, Chief Strategy Officer, North America at Mindshare in an interview with Beet.TV at CES. The trend stems from the proliferation of six-second Vine videos and fifteen-second Instagram clips, coupled with the effectiveness of shorter ads, he tells […]

 

Chirpify Lets Viewers Buy With Hashtags

Marketers now use social media expertly to “engage” audiences? But, whilst such schemes are good top-of-funnel branding mechanisms, what about sealing the deal with an actual purchase? Chirpify is a start-up hoping to close that circle, by letting consumers buy or otherwise express interest in products using just hashtags in social media they already frequent. […]

 

Videology’s Ferber: Content And Context Underpin Video Ad Buys

Super-efficient online ad targeting is allowing advertisers to hone in on specific audiences, whatever they’re watching. But that doesn’t mean the traditional business of advertising against premium content will die, says ad tech vendor Videology‘s CEO Scott Ferber. “Premium publishers in online video … they’re sold out,” Ferber tells Beet.TV during a sit-down at the Consumer […]

 

Tremor’s Wesly: Interactive Video Ads Beat TV Ads

Confidence in the effectiveness of TV ads is relatively stable, and big brands seem satisfied. But online ad tech vendor Tremor Video thinks it can improve on that effectiveness, regardless. New York-headquartered Tremor offers advertisers its service that improves short online video pre-roll ads, which typically get shovelled from linear TV ad slots, with interactive […]

 

Rovi Sees Ingredients For Operator Success In The Cloud

Cloud-based infrastructure can revolutionize the TV business says one internet TV technology vendor. “We strongly believe in the cloud, it can change the industry,” Rovi’s product development VP Thierry Lehartel tells Beet.TV at the Consumer Electronics Show. At the show, Rovi announced Remote Access Services, an upgrade to its existing Cloud Services which lets pay-TV operators […]

 

Mindshare NA CEO: Adaptive Marketing Key Focus for Agency

LAS VEGAS — As part of its focus on “adaptive marketing,” Mindshare has been on the hunt for technology firms to pair up with that can help it deliver content in real time for brands, says Colin Kinsella, CEO of Mindshare North America, in an interview with Beet.TV at CES. “We are investing in technology to […]

 

GroupM’s Gotlieb On Smart Cars’ ‘Space Race’ For Apple, Google

LAS VEGAS – In a world where mobile phones are replaced every two years or so, it’s frustrating that vehicles’ longer ownership terms make in-car entertainment systems dead-end and dead old. That’s why many auto makers, often accused of loading their dashes with old technology, are now turning their systems in to future-proof mobile mini-computers, […]

 
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