Programmatic Display Is Dress Rehearsal For Video: Trade Desk’s Green

COLOGNE — Static display banners may have been the first ad format to undergo the “programmatic” ad-trading revolution – but the spending there will be dwarfed by video’s adoption of the techniques, says one exec working in the field. “Display is essentially the dress rehearsal. Television and video is where all the money is at,” buy-side […]


Google’s Ben Barokas: Data Is King In Video Boom

COLOGNE, Germany — If “data is the new oil” when it comes to advertising, Google is sitting on a geyser – but it’s happy to let customers tap rivals’ supply lines, too. Ben Barokas, GM for Marketplace Development,  sees the emerging digital ad landscape this way, he tells Beet.TV in this video interview: “Every advertiser has […]


EU TV Embracing Data Faster Than US: Videology’s Jamboretz

Traditionally, US customers adopt digital technology faster than those elsewhere around the world. But, when it comes to embracing new, data-driven approaches to selling video advertising, European broadcasters have got out of the gate first. “The interaction between TV and digital distribution channels is actually way more linked up than we’ve been seeing in the […]


Synching Mobile Ads to TV Commercials, Now as a “Conquest”

LONDON – Civolution, the audio content recognition company (ACR), has been finding traction with partners including the WPP media agency Xaxis in powering the delivery of mobile ads synched to a particular TV commercial.  Here’s our interview with Xaxis EMEA CEO Caspar Schlickum on Xaxis Synch, a platform powered by Civolution, explaining the implementation. The […]


A Record 30,000 Digital Media Execs Headed to Germany for DMEXCO

COLOGNE, Germany – A record 30,000 attendees will listen to over 200 speakers and see the offerings  some 800 exhibitors at next week’s DMEXCO, the tw0-day global conference of the digital media world in Cologne, Germany. At Cannes in June, we spoke with DMEXCO co-founder Christian Muche about this year’s agenda and the rising attraction […]


VivaKi’s Marco Bertozzi on the Rise of Sophisticated DMP’s

With the emergence of increasingly sophisticated programmatic technology, advertisers have the opportunity to harness their data to targeted consumers.  To do so, they need to build deeper data management platforms, (DMP’s).  This will be a key conversation next week at the DMEXCO conference in Cologne, says Marco Bertozzi, President of AOD, EMEA and North American Client […]


AOL to Expand Ad Automated Marketplace with Big Focus on Linear TV

AOL’s rapid’s development of an automated marketplace, for advertisers and publishers to buy and sell digital ads, will expand  in the year ahead with a big focus on linear TV planning and buying,  says Bob Lord, CEO of AOL Platforms, in this interview with Beet.TV. Lord predicts consolidation among tech vendors in the coming months. […]


Agency Trading Desks “Are Going to Have to Change Their Pricing Model,” Forrester’s Richard Joyce

With publishers and advertisers embracing increasingly sophisticated software to buy and sell advertising on an automated basis, the advertising agency trading desks “are going to have look at how they provide value to marketers,” says Richard Joyce Senior Analyst at Forrester.   Joyce, who is the primary analyst covering programmatic advertising, joined the big research […]


VivaKi’s Hopwood on Programmatic Advertising: “We are on a Tidal Wave of Innovation”

LONDON –  From the emergence of programmatic television selling from  the likes of Sky in the U.K. to innovative ad-synch technologies, to the rapid maturation of the tech stacks of Google, Yahoo, Facebook and Amazon,  the selling of advertising programmatically is quickly accelerating, says Danny Hopwood, Head of Platform EMEA at VivaKi, the Publicis unit.  He […]


Banker Kawaja: “TAM” is the Huge Upside for AdTech, Beyond Digital Media

While advertising-supported  digital media is quickly growing, there are much larger opportunities for adtech companies.  This exists in the total addressable market (TAM).   This includes e-commerce, retail, e-payments, marketing automation and SAS, says Terence Kawaja, CEO and co-founder of the boutique investment bank LUMA Partners, in this interview with Beet.TV Kawaja will speak about […]


Programmatic Buying Emerging in UK Through VOD, Targeting

LONDON — Buoyed by the digital growth in programmatic buying, TV networks in the United Kingdom are developing a bigger appetite for data-driven media, says Liam Brennan, Digital Strategy Director of Starcom MediaVest Group, in an interview with Beet.TV. As an example, Sky TV is overlaying targeted ads into shows based on the the demographics of […]


Mobile, Twitter Marketing Can Amplify TV Ads, SMG’s Hocking

LONDON — When brands use mobile advertising or Twitter advertising, they can amplify their media spend and ROI, says Richard Hocking EMEA director of performance marketing and mobile development at Starcom MediaVest Group, in an interview with Beet.TV. Twitter can complement TV ads, and brands have seen a 7% rise in awareness from the combo, while brands measuring sales […]


LiveRail’s Mark Trefgarne on RTB vs. Programmatic Guarantees

SAN FRANCISCO – The delineation between private vs. open exchanges and real-time bidding (RTB) vs. programmatic guarantees is driven by the needs of the publisher says Mark Trefgarne, CEO of the supply-side video ad tech company LiveRail, in this interview with Beet.TV Earlier this summer, LiveRail was acquired by Facebook. We spoke with him for […]


TV Ad-Synch Finds High Click-through Rates on Twitter in Pilot for Omnicom

LONDON – Civolution, the Netherlands-based audio content recognition company (ACR) is finding high click-through rates with Twitter, synching TV ads with Twitter ads units.  A pilot program with Omnicom’s Resolution Media on a movie campaign found click rates of as 250%, the company announced at Cannes. We spoke with Andy Nobbs, CMO of Civolution about the […]


Rocket Fuel Touts “Mission Control,” Self-Service Programmatic Platform for Agencies

LONDON  —  Rocket Fuel, a leading programmatic ad buying platform, is expanding Mission Control, its  self-service solution for agencies, explains David Nelson, European Product Director, in this interview with Beet.TV Nelson also talks about the implications of the California company’s recent announcement to acquire [x+1]. He speaks about emerging trends to be discussed at the […]


How Interactive and Programmatic Can Fit Together, SMG’s Tom Fryett explains

LONDON –Interactive video formats and programmatic buying can be layered together to help brands better reach consumers across screens, says Tom Fryett, Video Associate Director, at Starcom MediaVest Group, in an interview with Beet.TV. Interactive formats can drive engagement, while data can help to optimize the use of those formats. Starcom MediaVest has worked with tech providers like […]


AOL Readies Slate of Web Original Video for the U.K.

LONDON  — AOL has been expanding its video offering via its web originals and its distribution play across screens.   This initiative is expanding internationally as  AOL readies a slate  of Web original premium video for the U.K. market, says James Harris, Agency Lead, International, in this interview with Beet.TV  The new shows will be […]


Xaxis’ Ad-Synch Product Rolls Out in Nine Markets: “It Captures the Imagination of our Clients” EMEA Chief Schlickum

LONDON – It’s a bit like finding the “lost GRP,” says  Caspar Schlickum, CEO of Xaxis EMEA, explaining the value of the agency’s new ad-synch product, in this interview with Beet.TV He says that the platform serves synched ads to  multiscreen viewers, many who reach for their handheld during TV commercials breaks.  He says that […]


Rubicon Taps Global Publishers’ “Demand for Greater Efficiency”

LONDON –  The Rubicon Project, the Los Angeles-based adtech firm, has been rapidly expanding globally as publishers demand greater efficiency in managing their ad sales, says Jay Stevens,  GM for International, in this interview with Beet.TV    Rubicon helps a number of big global publishers including News Corp, power their programmatic sales operations. The company […]


Data Can Be Used as a ‘Consumer Fingerprint’, SMG’s Simpson

LONDON — Data is rooted in numbers, but the use of it is most effective when brands view data as a “consumer fingerprint,” says Steve Simpson, Exec VP and Global Managing Director of Digital Strategy, Data and Analytics at SMG, in an interview with Beet.TV. “Think about it as a reflection of people and what they are doing […]

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