Beet.TV has begun production of a 50-part series of personal interviews with noted advertising and media luminaries. These will be short videos of individuals who have impacted the course of the industry.
Titled the “Media Revolutionaries,” the series is being co-produced with WPP’s Xaxis unit. David J. Moore, President of WPP Digital and Chairman of Xaxis, is serving as Executive Producer of the series.
The founding sponsor of the project is Xaxis.
In this video, Moore talks about the series and his hope for its value in the longterm, as a history of advertising and media in this transformative era.
Individuals taped for the series to date include David Bell, Chairman Emeritus of Interpublic Group; Irwin Gotlieb, Chairman of GroupM; Michael Roth, CEO, of the Interpublic Group; Sir Martin Sorrell, CEO, WPP; Gian Fulgoni, Chairman Emeritus, comScore and Scott Ferber, CEO, Videology.
The series will launch in April. It will be distributed widely by Beet.TV, WPP and via leading industry organizations.
Each video will be personalized, with stories of each individual’s professional journey. The interviews also explore how these luminaries see the future of the business and share their guidance for young people entering the industry.