WorldNow Creates Consortium for U.S. TV Stations for Digital Ads

WorldNow, a New York-based online video platform provider for some 400 U.S. local television stations, has announced the formation of a consortium to sell national advertising. At the recent NAB Show in Las Vegas, we spoke with Lou Schwartz, Chief Strategy Officer, about the growing IP-delivered opportunities for TV stations and how the company is […]

 

OVP ‘Stream Monkey’ Touts Analytics Offering and 4K Streaming

Orlando based-Online video platform Stream Monkey is expanding by offering services to media companies, non-profits and enterprises.  One of its key value propositions is its deep analytics around viewers, says Jason Fuhlbruck, in this interview with Beet.TV.   The analytics suite is powered by Akamai, he explains. Stream Monkey was was tapped as the platform […]

 

Brightcove Touts New Ad Insertion Services

Brightcove, the big online video platform company, has expanded its advertising tools including dynamic ad insertion and ad insertion for live programming, explains Albert Lai, CTO, Media.  We spoke with him last month at the NAB Show in Las Vegas. Brightcove calls its suite of advertising tools Once. For more coverage of NAB 2015, please […]

 

Dispatch from NAB: IP Delivered Video has Transformed the Value of TV Advertising

The recent NAB Show in Las Vegas marked a tectonic shift in the scope and value of TV advertising.   Finally, the industry has embraced the value of big audiences, across multiple screens. As part of this shift, the value of traditional audience demographics have become less important as new attribution models around IP delivered […]

 

Adobe Ups Speed for Primetime; Boosts OTT

LAS VEGAS — As the over-the-top business grows quickly, Adobe has added additional delivery tools to improve speed and reliability, says Jeremy Helfand, VP of Video Solutions at Adobe, in an interview with Beet.TV. That includes higher speed video starts, which means videos are launching four times faster. “We want to make sure consumers can engage with […]

 

AdMore Extending Programmatic TV Opps w/ Rubicon Project, TubeMogul, Turn and Varick

AdMore, a large automated TV buying platform, is expanding its efforts with major DSP’s including Turn, TubeMogul and the Rubicon Project, explains Brendan Condon in this interview with Beet.TV.  He also talks about the new alliance with Varick Media. Condon explains how these DSP and trading desks are accessing TV inventory to extend campaign reach. […]

 

Video Viewing Analytics Drives Ad Buys and Consumer Insights

LAS VEGAS — Analytics on consumption and delivery of video across a content distribution network can help inform ad buys, ensure safe travel of video, and prevent fraud, says Michael Fay, VP Product Management and Operations at Akamai in an interview with Beet.TV. “Whether linear or OTT or file-based, analytics are important. You need analytics for trouble shooting and for quality […]

 

TV Everywhere Grows Rapidly via Over-The-Top, Adobe’s Helfand

LAS VEGAS — Over-the-top devices are the fastest growing screens for watching content across platforms, says Jeremy Helfand, VP of Video Solutions at Adobe, in an interview with Beet.TV. “[Over-the-top] is no longer an experiment, but an expectation to watch content wherever and whenever you want,” he says. Adobe Primetime saw a 350% growth in the use […]

 

OTT Delivery on Cusp of Expansion, IDC Analyst

LAS VEGAS — Over-the-top services represent the next phase of distribution for traditional pay TV programming, says Greg Ireland, Research Director in the Multiscreen Video Program at IDC, in this video interview with Beet.TV. In turn, this shift will drive new ad experiences. “Where we are now with more mature over-the-top services is there are […]

 

Broadcasters’ Web Strategy Just Got Real: Lakana’s Hyun

LAS VEGAS — No longer is it enough for broadcasters to regard online channels as the shop-window for core analog platforms – now digital is part and parcel of their core business, says one man who powers web output for hundreds of TV stations. “A lot of the broadcasters used to have websites as a […]

 

Digital Primates Build DASH Web Video Player

LAS VEGAS — Online video delivery is an evolution and, just as humans evolved from apes, so, too, is the next generation of video streaming evolving from primates – Digital Primates, to be exact. The Chicago-based consultancy was amongst the firms to have developed dash.js, a Javascript library that helps web publishers embed video players […]

 

Consumers Have Started The Journey To 4K: Akamai’s Fay

LAS VEGAS — Most parts of the industry seem to think it will be a while before 4K, super-high-definition content is being streamed en masse. But network company Akamai says it can see consumer bandwidth increase positively toward that time. “We’ve started seeing growth not only in traffic on the network but growth in individual bitrates,” Akamai product management […]

 

Adobe Tempts Pros With Cloud And ‘Voodoo’: Roberts

Some of the new graphics software technologies coming out of Adobe sound like they will add to the palette of creative professionals in the video and imaging sector. Speaking with Beet.TV in this video interview, Adobe product management senior director Bill Roberts says the recently-announced “Project Candy” allows users to capture a color set using their smartphone camera […]

 

TouchCast Goes Multi-Camera With New Features

The interactive video start-up co-founded by former TechCrunch editor Erick Schonfeld is getting closer to premium broadcast customers by introducing a multi-camera capability. TouchCast is a tablet video editing application that lets producers add interactive elements like photos, text, articles and web pages inside playing videos. Revealing new features, TouchCast product manager Charley Miller tells Beet.TV it now supports […]

 

Saffron Goes Live To Reduce Complexity: Bierstein

Broadcast online video technology supplier Saffron Digital is hoping to make life easier for content distributors, as it launches a solution to shift live linear TV. The outfit has added live capability to its MainStage platform, following a partnership with Nowtilus. Company sales and marketing SVP Malachi Bierstein says the idea is to reduce complexity in […]

 

BBC Will Push Device Makers To MPEG-DASH: Unified Streaming CEO

LAS VEGAS — Can one broadcaster move the entire consumer electronics manufacturing industry? Perhaps when that broadcaster is as powerful as the BBC is in the UK. The corporation’s support for MPEG-DASH, an emerging media streaming standard that supports adaptive bitrate streaming over standard HTTP web servers, could move the industry toward the format, says Unified […]

 

DASH And HLS Go Hand-In-Hand, For Now: Verimatrix’s Christian

LAS VEGAS — Take two bottles in to the shower? Today, two online video standards are in the frame for adoption – but, in time, one may be victorious. The MPEG-DASH standard, which can use adaptive-bitrate streaming to scale quality regardless of connection speed over standard HTTP servers, is gaining supporters. But Apple’s HLS format remains […]

 

Immersive Audio Will Light Up MPEG-DASH: DTS’ Skaaden

LAS VEGAS — The MPEG-DASH video standard is bringing higher-quality video and audio to digital media by using adaptive bitrate streaming. But the improvements will keep coming on top of that platform, says one of the leading digital audio outfits. “It’s the right format for industry partners to come together to create a platform that’s […]

 

Microsoft Dashes To MPEG-DASH Support: Sodagar

LAS VEGAS — DASH by name, dash by nature? The draft international standard for MPEG-DASH, the video standard bringing higher-quality video and audio to digital media by using adaptive bitrate streaming, was first specced out in 2011. Now it is fast being adopted by big-name video server vendors. “We have been involved in DASH from the very […]

 

Silverlight’s Chrome Exit Will Spur MPEG-DASH: Bitmovin’s Lederer

LAS VEGAS — Google’s recent decision to end Chrome browser support for Netscape Plugin Application Programming Interface and, with it, for Microsoft’s Silverlight video format, will spur adoption of fast-growing rival format MPEG-DASH, says one online video boss. “We will see a lot of deployments now with Silverlight dropping out of Chrome. The signs are really good,” according to […]

 
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